The Bash Unified Design System

Summary & Impact: Unified fragmented design styles and components into a single cohesive design system. This project established a consistent user experience while more than doubling the speed and productivity of both designers and developers.

ROLE

Senior Product Designer

TEAM

PM, Front-end Engineers

CONTRIBUTIONS

Design foundation, token, component, template

Timeline

Q1-Q2 2025

Platform type

Web (Responsive)

Project Outcome 📈

• Reduced the average timeline for creating high-fidelity landing page designs from 3 weeks to 1 week - 3x faster

• Doubled the front-end development speed for building landing pages. - 2x faster

What I learned

Consistency comes from collaboration.
A design system succeeds when designers and developers share the same principles and language.

Scalability requires flexibility.
Allowing contributions and iteration keeps the system sustainable and widely adopted.